Mercedes Benz is the oldest well known brand of luxury cars. The baby boomers grew up wanting to own their own Mercedes Benz cars because the brand dominated in the luxury car market segment for many years before any other competitor came into the scene. Many of the baby boomers first choice of luxury cars in most cases has to be Mercedes because for them it’s an unmistakable status symbol. They have more money than any other generation and own most of the Mercedes automobiles. But even any older person considering buying a luxury car, they are most likely to want to buy a Mercedes car model because to many it has always meant making it in life.
Older People Still Favor Luxury Brands Like Mercedes Benz As A Signal That “I’ve Made it”
Most of the Mercedes Benz cars are known for some of the most conservative designs, part of the reason they appeal to most business executives especially if older. That has also contributed to a perception that most of these cars are for the old people. But Mercedes has also produced cars that do appeal to young people, although only a small percentage of the younger compared to older generations can actually afford the cars. So for the young people you mainly have celebrities, athletes and the rich ones in sectors like tech affording to join the Mercedes lifestyle too early than the ordinary middle class. So most of the affluent own luxury cars like Mercedes and similar pricey brands.
Although some Mercedes Benz cars are sporty and there are convertibles with decedent aesthetics, the older buyer tends to prefer conservative designs. But in recent years Mercedes has actually improved the design of their cars to keep up with the subtle changes in tastes of their buyers. They also introduced the $29,900 CLA 250 as an entry level luxury car with a design that targets younger buyers, but that hasn’t been successful because few would like the idea of a cheap Mercedes. At that price many would still opt for comparable car models from other brands that might have more to offer. So the best of Mercedes cars still remain pricey and it is mostly the older people that can afford cars priced above $50,000.
Many older people who first owned their Mercedes Benz cars in the 70s, 80s and 90s are still loyal customers of the brand. They can opt for a new Mercedes car model any day. Some still maintain their old cars and have always kept them in great conditions thanks to the availability of oem parts like Mercedes Rims, Mercedes Engines and Mercedes Transmissions they can conveniently buy today. Auto mechanics and anyone interested in getting such spares today easily find them online.
To own a Mercedes Benz is a lifestyle choice for many people and they wouldn’t want to lose it at any point in time. Many others work hard to get the status symbol and this has remained the case over many years. Even after people buy their first Mercedes car, they always plan to later upgrade to a more expensive one as a signal of their rising socioeconomic status. Owners of such cars love a variety of other luxury brands because of the other people they often meet in social circles. They attend the right events to make their entries with their Mercedes cars. What they wear, where they play, where they dine, what they drink and many other lifestyle choices also tend to change accordingly.